The already existing umbrella brand "Schuco" likes to keep a clean and clinical look. The striking black and white leads to no fuss and no association to any particular part of the medical world. With an aim to maintain this and create new sub-brands easily recognisable as part of the main company, my aim was to create logos which are iterations of the original logo, paired with a dominant colour and hues of this colour in the secondary palette as you'll find below. To keep the same look and feel as the original brand, the colours I've introduced are only used minimally as an accent on the pages.
