Midnight Madness: THE WHITE OUT

Midnight Madness is the UK's biggest basketball company. They broadcast coverage of the British Basketball League (BBL), the Community Basketball League in London (CBL), and the London School of Basketball (LSB). The aim of their summer tournament, is to scout the best basketball talent across the Britain. The theme of 2015, was "THE WHITE OUT", with focus on the a white court to only be unveiled at the final stage of the tournament. During my time at Midnight Madness and Reach & Teach, I had the opportunity to create the visual brand identity for "THE WHITE OUT".

OBJECTIVE

To capture the essence of the tournament, putting out a fresh and powerful identity with a commercial vibe and generating an exciting buzz to attract new followers.

SOLUTION

A strong visual guideline along with supporting illustrations.

IMPACT

The illustrations represented each stage of the tournament and became iconic to each event. The new aesthetic was talked about across the UK and European leagues, it attracted the largest crowd to date and was a bonus that all designs were approved by nike and 2k5 sports. Below are examples of the graphics I created for the event.

↑Back to Top