Reachdesk Rebrand

When I first joined Reachdesk, my first big project was a rebrand. The branding was made up of a collection of generic illustrations, a cold and corporate colour palette, and no real differentiating personality. This was stark different to the reality of the culture and values of the company. We realised that we were missing a trick by not reflecting our vibrant and energetic culture through the brand. The brief required that we keep the company colour purple, create a brand that can be differentiated from the rest of the tech world in a way that also reflects the company culture and values. We needed to modernise the brand. So the first question we asked was "Who is Reachdesk?" Through speaking to the leadership team, hearing form clients and conducting feedback from employees across the company, here are the key themes that were echoes across our research.

After doing some market research, organising information we collected from feedback through surveys and incorporating our company values, we formed our design guiding principles. 
How did our current branding match up to this? 
Here's what we created!
Our new colours!
How do the old and new compare? - While I realise that this comparison of a simple image banner won't give the best quality/most in depth results, it's a good indicator to see how we might be perceived on first impression by someone unfamiliar to the brand. 
A little snapshot of our new look!
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