Alfa's Values

We were tasked with creating something that would put the wording of the Values into context, visually explaining what each one actually means to those both inside and outside of Alfa. Alongside this we recognised that the artwork needed to work across various touch points (i.e both printed and digital media, give-aways and everything in between). My main input to this was developing and fine-tuning the visual style of the illustrations, development of ideas and implementing this through the collection of small illustrated parts used to build the final artworks. By creating small vector based parts, we had the freedom to swap things in and out, adapt the illustrations to different shapes and sizes and use isolate the small details to accompany text or provide context when talking about the values.